FTC Says Amazon Tripled Ad Prices Around Black Friday and Prime Day
The Wall Street Journal reports the FTC alleges Amazon charged three times the usual price for ads during its biggest shopping events.
The Wall Street Journal reports that the Federal Trade Commission claims Amazon tripled its advertising prices for Black Friday and Prime Day. The claim is an allegation by the agency, and it has not been presented as a proven finding. For in-house legal teams, the report is a reminder that regulators are looking closely at how dominant platforms price access to customers, which matters for companies that buy ads on Amazon and for those assessing their own pricing and competition risk.
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